Degree: Bachelor of Business Administration
Major: Business Analytics and Artificial Intelligence
Hours: 120

Lamar University's Bachelor of Business Administration in Business Analytics and Artificial Intelligence is a STEM-designated program that teaches students how to use data and AI technologies to solve business problems and make smarter decisions.
You'll learn how to collect, analyze, and visualize data, build predictive models and apply artificial intelligence tools in real-world business settings. Coursework combines business strategy with hands-on experience in programming, databases, business intelligence, machine learning and data-driven decision-making.
Graduates are prepared to help organizations turn information into insights, improve operations, and drive innovation across industries.
Spreadsheets for Business Analytics: This hands-on course will teach students the art of modeling to build, refine and analyze problems for decision-making. Students will use industry standard spreadsheet software for creation and analysis. topics include forecasting, linear and nonlinear optimizations and decision analysis. Projects from all business fields will be used for extensive practice and real-world applications.
Data Visualization: This course provides a comprehensive introduction and hands-on experience in basic data visualization, visual analytics and visual data storytelling. It introduces students to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making in the field of business analytics. Many organizations are using analytics and visualization to make better decisions and improve customer and shareholder value. this is deemed a critical skill in business today.
Data Mining and Machine Learning: This course provides students with an applied approach to data mining, predictive analytics, and machine learning with hands-on exercises and real-world examples. Students will be introduced to the concepts, methods and techniques of data mining and machine learning. Students will learn to develop predictive models and obtain business value from Big Data using specialized data mining software.
Business Analytics and AI: This course introduces key concepts and techniques in Business Analytics and AI through a hands-on approach using enterprise software. Topics include data warehousing for business intelligence, Pivot Tables for analysis, and data visualization in dashboards. The course concludes with an introduction to supervised and unsupervised machine learning applications.
Applications of AI in Business: This course introduces students to the transformative role of artificial intelligence (AI) in modern business. Students will build a foundation in AI concepts, examine its applications across industries, and develop critical thinking and hands-on skills to navigate an AI-driven economy.
This program prepares its graduates for roles at the intersection of technology and business strategy. You'll be qualified for high-demand, entry-level and mid-level positions in fields like finance, marketing, technology and supply-chain management.
Business analyst, data analyst, AI solutions consultant, AI project coordinator