Lamar University's Bachelor of Applied Arts and Sciences in Applied Marketing is an ONLINE program that provides a path for students with an AAS in a business-related field to complete a bachelor’s degree. This program will prepare you to make data-driven marketing decisions. You will learn valuable marketing tactics and gain an integrated marketing communications perspective while preparing for a variety of roles in our global business environment, and build on your own business knowledge to refine your critical analysis and problem-solving skills.
NOTE: Degree plans may change over a four-year period. This may not be the most current list of course requirements for your program. It is always advised that you check Degree Audit in Banner Self-Serv or your advisor for the most up-to-date degree requirements and to track your progress toward a degree.
| FIRST YEAR | |||||
|---|---|---|---|---|---|
| Fall | Hours | Spring | Hours | ||
| ENGL 1301 | Composition I | 3 | ENGL 1302 | Composition II | 3 |
| Creative Arts Core | 3 | American History Core | 3 | ||
| American History Core | 3 | POLS 2301 | Intro to American Government I | 3 | |
| MATH 1342 | Elementary Statistical Methods | 3 | Life and Physical Sciences Core | 3 | |
| Elective | 3 | Elective | 3 | ||
| Hours | 15 | Hours | 15 | ||
| SECOND YEAR | |||||
|---|---|---|---|---|---|
| Fall | Hours | Spring | Hours | ||
| POLS 2302 | Intro/American Government II | 3 | Social and Behavioral Sciences Core | 3 | |
| Language, Philosophy and Culture Core | 3 | Component Area Option Core | 3 | ||
| Elective | 3 | Elective | 3 | ||
| Component Area Option | 3 | Elective | 3 | ||
| Life and Physical Science Core | 3 | Elective | 3 | ||
| Hours | 15 | Hours | 15 | ||
| THIRD YEAR | |||||
|---|---|---|---|---|---|
| Fall | Hours | Spring | Hours | ||
| MKTG 3310 | Principals of Marketing | 3 | Elective | 3 | |
| Elective | 3 | MISY 3321 | Spreadsheets for Bus Analytics | 3 | |
| AASC 3301 | Leadership/Communication Strat | 3 | MKTG 3350 | Digital Marketing | 3 |
| Elective | 3 | Elective | 3 | ||
| COMM 3340 | Interviewing | 3 | MKTG 3360 | Consumer Behavior | 3 |
| Hours | 15 | Hours | 15 | ||
| FOURTH YEAR | ||||||
|---|---|---|---|---|---|---|
| Fall | Hours | Spring | Hours | |||
| AASC 4301 | Personal Productivity | 3 | MKTG 4340 | Marketing Promotion | 3 | |
| MKTG 4310 | Marketing Management | 3 | MKTG 4350 | Entrepreneurial Market Opportunities | 3 | |
| BCOM 3350 | Business Communications | 3 | Electives | 3 | ||
| Electives | 3 | Electives | 3 | |||
| MKTG 4330 | International Marketing | 3 | Electives | 3 | ||
| Hours | 15 | Hours | 15 | |||