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Marketing - 4 Year Degree Plan

2025-2026

My Advisor is _____________________

Lamar University's Bachelor of Business Administration in Marketing prepares you, through theoretical study and practical experience, for a career in the movement of goods and services. Your coursework will cover core principles in fields like finance and accounting in addition to advertising topics like consumer behavior, pricing theory and import/export. Depending upon your goals and academic objectives, you may choose to spend some time studying abroad.

Print Degree Plan

NOTE: Degree plans may change over a four-year period. This may not be the most current list of course requirements for your program. It is always advised that you check Degree Audit in Banner Self-Serv or your advisor for the most up-to-date degree requirements and to track your progress toward a degree.Visit the for information about course equivalency and degree applicability of transfer credit on a statewide basis. 

FIRST     YEAR
Fall Hours Grade Spring Hours Grade
BULW 1370
or MISY 1373
Business Environment and Public Policy 
or Introduction to Business Technologies
 3 ______ BULW 1370
or MISY 1373
Business Environment and Public Policy 
or Introduction to Business Technologies
 3 ______
ENGL 1301 Composition I 3 ______ ENGL 1302 Composition II 3 ______
Creative Arts Core 3 ______ POLS 2301 Intro to American Government I 3 ______
Life and Physical Science 3 ______ MATH 1324 Mathematics for Business and Social Sciences 3 ______
HIST 1301 U.S. History I 1763-1877 3 ______ COMM 1321 Business and Prof Speech 3 ______
  Hours 15 ______   Hours 15 ______
SECOND   YEAR
Fall Hours Grade Spring Hours Grade
ECON 2301
or ECON 2302
 Principles of Economics I Macro 
or Principles of Economics II Micro
 3 ______ ACCT 2302 Introduction to Managerial Accounting 3 ______
ACCT 2301 Introduction to Financial Accounting 3 ______ ECON 2302 Principles of Economics II Micro 3 ______
POLS 2302 Intro/American Government II 3 ______ MGMT 3300 Intro to Crit Think/Business Decision Making 3 ______
HIST 1302 U.S. History II Since 1877 3 ______ ENGL 2300
or PHIL 2306
 Ethics and Literature 
or Ethics
 3 ______
Life/Physical Science Core 3 ______ BUAL 2305 Business Statistics 3 ______
  Hours 15 ______   Hours 15 ______
THIRD     YEAR
Fall Hours Grade Spring Hours Grade
MISY 3310 Principles of MIS 3 ______ MKTG 3360 Consumer Behavior 3 ______
MKTG 3310 Principles of Marketing 3 ______ MGMT 3320 Production Management 3 ______
BULW 3310 Business Law 3 ______ MKTG 3350 E-Marketing 3 ______
MGMT 3310 Principles of Org Behavior and Mgmt 3 ______ Free Elective 6 ______
FINC 3310 Principles of Finance 3 ______ ______
  Hours 15 ______   Hours 15 ______
FOURTH     YEAR
Fall Hours Grade Spring Hours Grade
MKTG 4330 International Marketing 3 ______ MGMT 4370 Strategic Analysis 3 ______
MKTG 4340 Marketing Promotion 3 ______ MKTG 4370 Advanced Marketing Problems 3 ______
MKTG 4360 Marketing Research 3 ______ Free Electives 6 ______
MKTG 4310 Marketing Management 3 ______ COB Upper-Level Electives 3 ______
Free Elective 3 ______
  Hours 15 ______   Hours 15 ______