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General Business Advertising Communications Track - 4 Year Degree Plan

2025-2026

My Advisor is _____________________

Lamar University's Bachelor of Business Administration in General Business with a concentration in advertising communications combines knowledge of business with the creation and placement of information designed to produce sales. You will take courses focused on business environments and law, economics and finance, strategy and technology – so that in your career in advertising, you will be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.

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NOTE: Degree plans may change over a four-year period. This may not be the most current list of course requirements for your program. It is always advised that you check Degree Audit in Banner Self-Serv or your advisor for the most up-to-date degree requirements and to track your progress toward a degree.Visit the for information about course equivalency and degree applicability of transfer credit on a statewide basis. 

FIRST     YEAR
Fall Hours Grade Spring Hours Grade
ENGL 1301 Composition I 3 ______ ENGL 1302 Composition II 3 ______
BULW 1370
or MISY 1373
Business Environment and Public Policy 
or Introduction to Business Technologies
 3 ______ BULW 1370
or MISY 1373
Business Environment and Public Policy 
or Introduction to Business Technologies
 3 ______
Creative Art Core 3 ______ POLS 2301 Intro to American Government I 3 ______
Life and Physical Science 3 ______ COMM 1321 Business and Prof Speech 3 ______
HIST 1301 U.S. History I 1763-1877 3 ______ MATH 1324 Mathematics for Business and Social Sciences 3 ______
  Hours 15 ______   Hours 15 ______
SECOND   YEAR
Fall Hours Grade Spring Hours Grade
ACCT 2301 Introduction to Financial Accounting 3 ______ ACCT 2302 Introduction to Managerial Accounting 3 ______
POLS 2302 Intro/American Government II 3 ______ ENGL 2300
or PHIL 2306
Ethics and Literature 
or Ethics
 3 ______
ECON 2301 Principles of Economics I Macro 3 ______ ECON 2302 Principles of Economics II Micro 3 ______
HIST 1302 U.S. History II Since 1877 3 ______ BUAL 2305 Business Statistics 3 ______
Life/Physical Science Core 3 ______ MGMT 3300 Intro to Crit Think/Business Decision Making 3 ______
  Hours 15 ______   Hours 15 ______
THIRD     YEAR
Fall Hours Grade Spring Hours Grade
MGMT 3310 Principles of Org Behavior and Mgmt 3 ______ MGMT 3320 Production Management 3 ______
FINC 3310 Principles of Finance 3 ______ MISY 3310 Principles of MIS 3 ______
MKTG 3310 Principles of Marketing 3 ______ COMM 3361
or COMM 4365
Desktop Publishing 
or Social Media Campaigns
 3 ______
BULW 3310 Business Law 3 ______ MKTG 3360 Consumer Behavior 3 ______
ARTS 3351 2D Graphics 3 ______ ARTS 3352 3D Graphics 3 ______
  Hours 15 ______   Hours 15 ______
FOURTH     YEAR
Fall Hours Grade Spring Hours Grade
3000-4000 Business Elective 3 ______ MGMT 4370 Strategic Analysis 3 ______
International/Cultural Component 3 ______ COMM 4380 Advertising Campaign Strategies 3 ______
Free Elective 6 ______ Free Elective 6 ______
MKTG 4340 Marketing Promotion 3 ______ 3000-4000 Business Elective 3 ______
  Hours 15 ______   Hours 15 ______