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Communication B.S. Concentration in Advertising - 4 Year Degree Plan

2025-2026

My Advisor is _____________________

Lamar University's Bachelor of Science in Communication with a concentration in advertising is an interdisciplinary program between the College of Business and the Departments of Art and Design and Communication. This program will give you the knowledge of business combined with creativity that's designed to produce sales. The program is offered only on-campus and its coursework includes advertising principles and practices, media writing, social media campaigns, etc. After graduation, you'll have the necessary skills to become an account manager or planner, creative director, media export or interactive marketer. 

Print Degree Plan

NOTE: Degree plans may change over a four-year period. This may not be the most current list of course requirements for your program. It is always advised that you check Degree Audit in Banner Self-Serv or your advisor for the most up-to-date degree requirements and to track your progress toward a degree.Visit the for information about course equivalency and degree applicability of transfer credit on a statewide basis. 

FIRST     YEAR
Fall Hours Grade Spring Hours Grade
ENGL 1301 Composition I 3 ______ ENGL 1302 Composition II 3 ______
COMM 2371 Advertising Principles and Practices 3 ______ COMM 1307 Intro Mass Comm 3 ______
COMM 1311 Introduction to Communication 3 ______ COMM 1373 Media Writing 3 ______
Creative Arts 3 ______ COMM 1318 Interpersonal Communication 3 ______
COMM 1315 Public Speaking I 3 ______ MATH 1332 Contemporary Mathematics I 3 ______
  Hours 15 ______   Hours 15 ______
SECOND   YEAR
Fall Hours Grade Spring Hours Grade
HIST 1301 U.S. History I 1763-1877 3 ______ HIST 1302 U.S. History II Since 1877 3
COMM: PERFORMANCE 3 ______ COMM: PERFORMANCE 3 ______
Science Core (030) 3 ______ Science Core (030) 3
PSYC 2301 or SOCI 1301 or ECON 1301 General Psychology (Social Science Core) or Intro to Sociology or Principles and Policies 3 ______ Language, Philosophy, Culture Core (040) 3 ______
MATH 1342
or PSYC 2317
 Elementary Statistical Methods 
or Introduction to Statistical Methods
 3 ______
  Hours 15 ______   Hours 12 ______
Summer Hours Grade
ARTS 3351 2D Graphics 3 ______
ARTS 3352 3D Graphics 3 ______
  Hours 6 ______
THIRD     YEAR
Fall Hours Grade Spring Hours Grade
COMM 3361 Desktop Publishing 3 ______ COMM Theory 3 ______
COMM Theory 3 ______ POLS 2302 Intro/American Government II 3 ______
COMM 3371 Advanced Advertising 3 ______ COMM 4365 Social Media Campaigns 3 ______
POLS 2301 Intro to American Government I 3 ______ General Elective 3 ______
COMM 3364 Foundations of Social Media 3 ______ MKTG 3310 Principles of Marketing 3 ______
  Hours 15 ______   Hours 15 ______
FOURTH     YEAR
Fall Hours Grade Spring Hours Grade
COMM Theory 3 ______ COMM 4340 Organizational Communication 3 ______
MKTG 4360 Marketing Research 3 ______ COMM 4380 Advertisting Campaign Strategies 3 ______
Advanced Elective Any 3000-4000 3 ______ Advanced Elective Any 3000-4000 3 ______
Advanced Elective Any 3000-4000 3 ______ Advanced Elective Any 3000-4000 3 ______
Advanced Elective Any 3000-4000 3 ______
  Hours 15 ______   Hours 12 ______